In today’s data-driven retail environment, knowing how many customers enter your store – and how many walk past – is essential. Yet for many retailers, footfall data is still unreliable, incomplete, or entirely absent. Traditional counters often miscount groups, fail in busy conditions, and don’t track passers-by at all – leading to distorted conversion rates, flawed benchmarking, and missed opportunities.
Footfall99 changes that.
This next-generation footfall solution delivers 99% accuracy, captures both entries and passers-by, and costs just £99 per device per month – making it the smart, scalable choice for retailers who want clarity, not compromise.
The Big Compromise
In an era where online analytics offer precision and speed, physical stores are still compromising on outdated or inaccurate footfall data.
- Are your conversion rates unreliable because your footfall data isn’t?
- Are you seeing store performance reports that don’t reflect what’s actually happening?
- Are traditional counters missing groups, miscounting entries, or failing in high-traffic conditions?
- Are you blind to how many people walk past, and never enter your store?
- Are head office teams forced to make key decisions based on guesswork or incomplete data?
- Are you paying for systems that promise insights but deliver inconsistencies?
If any of these sound familiar, Footfall99 gives you a simple, accurate, and cost-effective way to fix it.
Accurate Footfall Counts.
Real Results.
Footfall99 by SWL Customer Analytics is a next-generation smart camera system that delivers highly accurate entrance and passer-by counts in real-time – giving retailers the reliable data they’ve been missing.
- 99% Accuracy: Powered by AI and Computer Vision, Footfall99 handles real-world environments with precision – even in busy, high-footfall stores.
- Privacy-First: Data is processed on-device, with no video stored or shared, ensuring full GDPR and EU AI Act compliance.
- True Visibility: Capture both customer entries and passers-by to understand traffic potential, store performance, and conversion more clearly than ever before.
- Plug & Go: Footfall99 is simple and easy to install – it can be up and running in 30 minutes – with only power required.
With Footfall99, you get dependable data to power smarter decisions – without complexity, cost, or compromise.
Clearer Picture =
Smarter Decisions
With Footfall99, you get more than just numbers – you get clarity. Accurate, consistent footfall data gives every level of the business the confidence to act.
- Get the Real Numbers – Cut through noise and miscounts. Make decisions based on reliable, real-world data.
- Understand True Conversion – Track actual buying groups – not just individuals – to measure genuine performance and conversion.
- Spot Storefront Potential – See how many people walk past versus walk in. Uncover missed opportunities and benchmark store visibility.
- Support Store Teams – Equip in-store teams with trustworthy insight they can act on daily – no assumptions, no guesswork.
- Align Everyone with the Same Truth – From store staff to head office, everyone sees the same consistent, high-quality data – enabling faster, more informed decisions.
Why Footfall99?
Traditional footfall counters struggle to provide accurate data. They miscount groups, have trouble with congestion, and you’re left with uncertainty about your true visitor numbers.
Footfall99 gives you the confidence to act.
Footfall99 delivers 99% accuracy – even in busy, high-traffic environments – capturing both entries and passers-by in real-time.
You’ll get consistent, trusted data that removes doubt and guesswork from your reporting. Whether it’s understanding true conversion, benchmarking location performance, or supporting operational decisions, Footfall99 gives you the confidence to act.
When your footfall data is right, everything else works better.
Make Smarter Decisions
Ready to replace guesswork with data certainty?
Footfall99 transforms visitor counts into clear, reliable insights you can trust. Understand the true flow of people entering and passing by, spot opportunities early, and empower your teams to respond quickly.
Easily benchmark performance across locations and integrate data into your existing reporting tools — giving you the confidence to act decisively and drive better outcomes.
When your visitor data is accurate and accessible, you can focus on what matters most — delivering results.
Contact the SWL team today
We’d love to show you how Footfall99 can transform your Customer Experience and Operation. Get in touch with the SWL team today for a no-obligation discovery call.
Discover SWL Customer Analytics’ Continuous Customer Experience solution, CCX here.
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