At SWL Customer Analytics Ltd we are revolutionising footfall and in-store analytics by addressing the “customer dark data gap.” Our innovative solutions empower retailers and operators to capture and analyse key metrics such as footfall, age, gender, sentiment, and customer behaviour by zone.
Using proprietary hardware and retail-specific software, we deliver exceptional accuracy – up to 99% for footfall, 95% for age/gender identification and behaviour analysis, and an average of 75% for sentiment detection. This transformative technology turns previously unknown footfall into measurable, actionable data, driving improved conversion rates, increased sales, and enhanced productivity.
Everything we do is underpinned by our mission and values.

Retail experts
Experts in retail technology, operations and productivity – you’re in safe hands.

Quality and integrity
Whatever we do, we do it well and demonstrate a professional and balanced attitude.

We listen first
We work together with our customers on their ‘true north’ solutions path

Right first time
Our solutions are tailored to your business and circumstances – we don’t force-fit.

Trusted advisors
Our investment and commitment to you means we stay with you on your improvement journey

Global best practice
We overcome complexity with precision. Our methods embrace the realities of operations.
With a commitment to tailoring, precision, and enterprise-level delivery, SWL Customer Analytics Ltd are redefining how retailers understand and engage their customers.
Let us help you transform your in-store experience.
Discover SWL Customer Analytics’ Continuous Customer Experience solution, CCX here.
Discover SWL Customer Analytics’ Advanced Footfall Analytics solution, CustomerCensus here.
Looking for Retail Productivity Solutions and Services? Click here