CustomerCensus: Advanced Footfall Analytics

In today’s fast-paced retail environment, understanding your customers is the key to staying ahead. While online stores benefit from advanced analytics that track every click and scroll, brick-and-mortar businesses often operate in the dark, missing out on critical insights into customer behaviour. That’s where CustomerCensus comes in. This cutting-edge footfall analytics solution bridges the data gap, helping you uncover the story behind every visit, optimise your operations, and create experiences that drive loyalty and profitability.

The Challenge for Brick-and-Mortar Stores

In an era where eCommerce thrives on rich data, physical stores are often left in the dark.

  • Are conversion rates falling, but the cause is unclear?
  • Is footfall declining, with no strategy to reverse it?
  • Are queues, underutilised spaces, and ineffective promotions costing you sales?
  • Do you lack actionable insights on customer behaviour, dwell times, and product engagement?
  • Is your marketing spend going to waste without data to guide it?
  • Are you struggling to monitor operational performance in real-time?

If any of these resonate, CustomerCensus, our advanced Footfall Analytics solution is here to help.

Shining a Light on The Unknown Customer

CustomerCensus by SWL Customer Analytics is a next-generation smart camera system that decodes in-store customer behaviour and footfall analytics in real-time without compromising privacy.

  • Privacy First: Powered by Edge Processing & Computer Vision technology.
  • Actionable Insights: From age and gender to shopping missions, you’ll uncover valuable data to enhance experiences and boost revenue.
  • Completes the 360° View of store performance and customer satisfaction – the what & why.

Turn Data into Profit

With CustomerCensus, you can:

  • Know Your Customers: Gain insights into who visits your store and how they engage with your products.
  • Boost Conversions: Understand barriers to purchase and improve your customer-to-buyer conversion rate.
  • Maximise Space Productivity: Identify underperforming areas of your store and learn why they’re not working.
  • Optimise Marketing: Tailor campaigns to specific customer profiles and measure their effectiveness.
  • Manage Operations Efficiently: Stay ahead with instant alerts for queue lengths, hot spots, and service risks.
  • Drive Results in Real-Time: Benchmark your performance against industry standards and take action instantly.

Why CustomerCensus?

Traditional loyalty platforms only scratch the surface, offering limited data focused on point-of-sale transactions. CustomerCensus goes deeper, revealing the hidden story behind your customers’ journeys:

From the moment they enter your store to the second they leave, you’ll gain a 360-degree view of their behaviour, preferences, and needs.

Make Smarter Decisions

Ready to take your brick-and-mortar strategy to the next level?

With SWL CustomerCensus, you can transform in-store data into actionable insights that drive customer satisfaction, operational efficiency, and increased profitability.

  • Illuminate the dark data.
  • Optimise your customer journey.
  • Maximise your profits.

Contact the SWL team today

We’d love to show you how CustomerCensus can transform your Customer Experience and Operation. Get in touch with the SWL team today for a no-obligation discovery call.

    Discover SWL Customer Analytics’ Continuous Customer Experience solution, CCX here.

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